Saturday 16 May 2009

Sony PS3 Price Cut Around The Corner (SNE)

Sony's (SNE) PlayStation 3 is still getting its butt kicked by Nintendo's (NTDOY) cheaper Wii and Microsoft's (MSFT) older Xbox 360: In April, Sony sold an estimated 127,000 PS3s in the U.S., according to research firm NPD Group. That's 30% below Microsoft's Xbox sales -- and Nintendo's Wii is still outselling the PS3 almost 3-to-1.

Based on comments from Sony's earnings call yesterday, now it seems the company is preparing price cuts to make the PS3 more affordable -- and give the platform a chance. (For more context, Sony sold 35% more price-reduced PS2s last month than PS3s, according to NPD.)